branded content
Range Rover x Hodinkee
Shot video elements for a Range Rover Sport release in Park City, Utah. This multimedia campaign, dubbed Objects of Desire, was a partnership between Range Rover and watch media platform Hodinkee, centered on luxury gear with real-world utility. The strategic campaign targeted the overlapping community of luxury car and watch enthusiasts. It showed how objects like cars, watches, boots, and cameras can be essential tools in the lifestyle of those who value design, craftsmanship, and utility.
Tag Heuer x Hodinkee
Shot video elements for sponsored social content celebrating the 60th anniversary of the TAG Heuer Carrera.
The campaign was produced for Hodinkee’s Instagram and sponsored by TAG Heuer, strategically targeting one of the largest and most engaged communities of luxury watch enthusiasts. We shot on a NYC rooftop and wrapped the production in just a few hours, capturing both on-model and tabletop footage alongside the stills photographer.
The Instagram post can be found here.